emperium solution increases voxpopmusic online sales to 40% of total trade
As featured in the Guardian unlmited, e-novations customer voxpopmusic.com enters the top 20 list for record stores in the UK. Powering their online growth is an emperium e-commerce solution, taking their online sales to 40% of their total trading.
Below is the article from the Guardians website:
"Vox Pop, in Manchester's "Vinyl Valley", a haven of record stores not far from Piccadilly station, is something of an institution. For several years it was housed in nearby Cafe Pop, but last Christmas it moved to its own "bigger, better" premises, with a cafe and exhibition space. "There's more, better quality, a lot more CDs and a huge amount of warehousing, which means we can fit far more on the internet," explains Andy Shaw, one of the store's owners.
Around 40% of their trade is online. "And that's growing fast," says Shaw. "They're mainly foreign orders, pretty obscure hip-hop and reggae. The internet site was once just a showcase for the shop. There wasn't even broadband, but we've invested in it massively." He describes their stock as "90% second-hand, 10% R&B, hip-hop, compilations and re-issues," and the store attracts DJs in town for clubnights such as Electric Chair. "I can recommend a record to a DJ and at the end of the week they're in again thanking you." His current tip is Fat Freddie's Drop.
Shaw came into record shops via his devotion to record fairs, and retains some of that collector's attachment to his stock. "Initially, you're really sad when you sell a record. But you know there'll always be more walking through the door."
Sourced from the Guardian website
